Craig Metzger / Works.
Craig Metzger / Works.
When analyzing the journey of your user or customer it's important to understand what creates the connections to your brand or service as well as where these interactions are taking place. Through careful curation of content, creative strategy and market planning we can produce positive interactions that develop a relationship of inspiration and wonder. Below are a few case studies for review. After you've spent some time reviewing the selected works let's get a conversation going to see if we can work together and achieve strong results. Thanks for swinging by, enjoy.
Bobby Sattler and I teamed up to create a full campaign roll out for Beachwood Brewing. The roll out included events, a website, print ads, 4 videos, photography, social media creative, copy creation, media buys, press kits and merchandise. The campaign was called "True to Beer" and lasted a full year. Below is a small sample of the large scale roll out. Visit True to Beer for more.
5.11 Tactical serves first responders, military and adventurers. I was brought on originally to help with their outdoor strategy but also began a 6 year relationship where I provided creative leadership and market strategy for all their social media properities. Besides engaging with the community I also provided photo direction, content creation, influencer marketing, copy for consumer catalogs and helped with go-to-market strategy and digital roll outs.
Roxy launched a successful and award winning marketing campaign called Let The Sea Set You Free. The campaign was going back to Roxy's roots and engaged the fans that helped grow it's business. I ran a team of talented designers and art directors that made up this global campaign. I also spear headed the creative for the relaunch of the Roxy Fitness line.
iTunes Europe hired me to help provide additional design support during the launch of iTunes in the Middle East. While at iTunes I also provided design and production help for Germany, Austria, Spain, France, Netherlands and various assigned artist pages.
A passion project that turned into a full scale business. Instant Winner Skateboards was able to blur the lines between street wear and skateboarding and was available in premium skateboard shops as well as high end influential boutiques. With this project I built a team of strong skateboarders, produced videos, print advertising, product creation, creative direction, headed sales and built strategic partnerships.
A mix of various projects where I was either the marketing or creative lead as well as work I did for other agencies in a supportive or manager role. The industries I've worked in span a diverse mix of enthusiasts but with experience and skill I'm able to create work that connects and drives sales.
Christine SanaHis take charge attitude, strong work ethic, and creative know-how impressed me immediately.”
Bill Byrne...he knows how to compromise, digests feedback and delegate tasks better handled by others."
Devin DaileyHis insight into how to run a creative team while navigating through difficult times was really admirable."
The strongest brands resonate deeply. Through my 20+ years experience working with lifestyle brands I have learned that building authentic brand experiences on every level of interaction is the key to any successful business. Understanding how a person interacts and develops a personal connection with a brand is as important as the quality of product or service they provide. Keeping this foremost in my strategies has allowed me to develop strong content and visual narratives that connect directly with people. Each client or project requires a tailored and unique vantage point but at it's most basic level the goal is always the same: to build authentic relationships that engage and inspire while honoring the brand's DNA. Let's connect and do some thing awesome..
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