I'm a paint pusher, mouse jockey, brand strategist, outdoor enthusiast, rider of the stunt wood, steward of the mountains and student of the forest, husband, father, brother and son. For RFP's and more info please email me at craig (at sign) enginesystem (dot) com
Specialties
art directing creative teams, product marketing strategy, brand development, digital marketing and strategy, product development, creative thinking and problem solving
Books (selected)
Contemporary Graphic Design, Tres Logos, Wonderland, Concrete to Canvas, This is a Magazine, 1000 Journals, Semi-Permanent, Two Steps Back
Publications (selected)
Arkitip, XLR8R, Complex, LoDown, Vice, Stranger Mag, Empty, IDN
Clients (selected)
Jack Spade, Stussy, Element, DC Shoes, Nike 6.0, Vans, Oneil, Emerica, etnies footwear, 32 snowboard boots, Rome Snowboards, And A, Graniph, Incase, Nike/Complex, Sprite, Absolut, MTV, Nixon Watches, Dillenger Escape Plan (Relapse Records), Spoon (Merge Records), Spitfire Wheels, Thunder Trucks
Remarks
“Craig is an outstanding brand strategist. He has a great understanding of how to build image and depth that directly connects to a consumer, and the tactical knowledge base of how to elevate an experience to commercial opportunity. His talents span from youth market brand building to digital media publishing to his fine art and graphic design. Craig always seems to be one step ahead of the pack, rather than being the first to discover a new product or design, he is dreaming and executing what becomes the trend. I've had the opportunity to work alongside Craig and hire him as a consultant. Every experience has been a positive one and consistently produced a successful result. I want him on my team.” -BG, DC Shoes Marketing Director
“Craig is a strong creative force that I’ve had the opportunity to work with on two different occasions. A versatile talent, he has the ability to lead a creative staff all while taking the wheel as the point person on the next great collaborative effort. His excellent vision and uncanny ability to spot trends enables brands to attract and engage their customer. I would recommend him to anyone looking to differentiate their brand away from the rest of the “me toos”. A creative think-tank!” -Marvin Springer, Element National Sales Manager
For more info: LinkedIn
Other Noteables
Owner and founder of Instant Winner Skateboards
Contributing editor of Arkitip Magazine issue 13 to 31
EngineSystem
Thank's for taking the time to visit my site and work. Feel free to email me with any questions: craig (at sign) enginesystem (dot) com
Site design by Craig Metzger with CakePHP, CMS, CSS by Chris Baril
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